TWC Week 03

Are you the person who can think out of the box? Look at things that others couldn't? This insight was gotten from my Creative Thinking class and was somehow similar to what we had covered on Week three lesson on Technology and Innovation Management.


Tom Peters said "Life is pretty simple: You do some stuff. Most fails. Some works. You do more of what works. If it works big, others quickly copy it. Then you do something else. The trick is the doing something else." After hearing that, the very one thing that struck into my mind was the "Bubble Tea" craze. To be honest, I do not have the habit to read newspaper or to understand the global news, hence the bubble tea craze was the only event that i could remember that can illustrate what Tom Peters said is relatively true. I remember clearly that last 5-6 years ago, there was the bubble tea craze where everyone was queuing for it. It was the first drink that had the black pearl and everyone was very excited and causes long queue outside the drink stores. After a few months, competitors start to enter into the market and it can be seen that bubble tea stores increases rapidly over the time. After 2 years, most of the drink stores was forces to leave the market due to the high competition. However, recently the craze was back again BUT with different "things" now. The most current popular bubble tea store is KOI which is "different" from others because we can choose our own sugar level. It makes it creative and different from others. For technology example, Just when Samsung is creating tablet, Apple produces Ipad to the market. It created the market shares at the Summit Opportunities!


In technology, innovations is relatively important. Without new innovations, company would face challenges and worst, result in falling star. Just for example, NOKIA is one of the mobile company that was previously innovative in their mobile phones. However they are currently facing the challenge of Apple's Iphone and had been going into the falling star model. Hence, innovation management is important and having strong innovation management team to create new market opportunity.


Next, Look at my blog. Is "GREEN"! Sustainability is the next key concept we covered in the class.



This shows we are moving towards a more "cyclical” model in the industrial development. Being developing countries, resources are used and wasted that causes harm to the environment. Educating the younger generation is necessary because we want to create environmental well being for the futures to maximize value creation. Hence everyone plays an important role in helping and shaping a better future by going "Green" to ensure sustainability.


For example, Brazil is considered to have the world's first sustainable biofuels economy and the biofuel industry leader. It is considered the most successful alternative fuel up to date and becomes a policy model for other countries to learn from. It is very interesting to know that Brazil creates the most efficient agricultural technology for sugarcane cultivation in the world which uses cheap sugar cane as feedstock, the residual cane-waste to process heat and power.


Therefore in order to have value creation that promises to bring both economic and environmental well-being, We need to ensure that business and industrial models could be driven by "cyclical" model to create sustainability! Hence, everyone plays a part so start by recycling, reduce, reuse NOW!